1) A HIGH QUALITY PRODUCT is the first and foremost requirement. This will be the foundation for your successful brand.
2) Your product, and business as well, must have DISTINCTIVE VALUE, that is clearly understood, and easy to explain to the consumer through your story. Make sure this value is well-communicated both to your clients and to the general market.
3) TO CREATE A BRAND YOU WILL NEED QUALIFIED HUMAN RESOURCES, FINANCIAL INVESTMENT AND TIME, among other things. It is a medium and long-range undertaking that requires constant vigilance.