10 TIPS FOR CREATING A SUCCESSFUL BRAND FOR YOUR OLIVE OIL

1) A HIGH QUALITY PRODUCT is the first and foremost requirement. This will be the foundation for your successful brand.

2) Your product, and business as well, must have DISTINCTIVE VALUE, that is clearly understood, and easy to explain to the consumer through your story. Make sure this value is well-communicated both to your clients and to the general market.

3) TO CREATE A BRAND YOU WILL NEED QUALIFIED HUMAN RESOURCES, FINANCIAL INVESTMENT AND TIME, among other things. It is a medium and long-range undertaking that requires constant vigilance.

Olive Oil Labeling

Here we explain what we consider the most important points about labeling, for both obligatory or optional elements. 

Sales descriptions

  • Extra virgin olive oil
  • Virgin olive oil
  • Lampante olive oil
  • Refined olive oil
  • Olive oil
  • Crude olive pomace oil
  • Refined olive pomace oil
  • Olive pomace oil
  • In addition to the sales description, but not necessarily next to it is the following information about oil categories: