10 TIPS FOR CREATING A SUCCESSFUL BRAND FOR YOUR OLIVE OIL

1) A HIGH QUALITY PRODUCT is the first and foremost requirement. This will be the foundation for your successful brand.

2) Your product, and business as well, must have DISTINCTIVE VALUE, that is clearly understood, and easy to explain to the consumer through your story. Make sure this value is well-communicated both to your clients and to the general market.

3) TO CREATE A BRAND YOU WILL NEED QUALIFIED HUMAN RESOURCES, FINANCIAL INVESTMENT AND TIME, among other things. It is a medium and long-range undertaking that requires constant vigilance.

Olive Oil Labeling

Here we explain what we consider the most important points about labeling, for both obligatory or optional elements. 

Sales descriptions

  • Extra virgin olive oil
  • Virgin olive oil
  • Lampante olive oil
  • Refined olive oil
  • Olive oil
  • Crude olive pomace oil
  • Refined olive pomace oil
  • Olive pomace oil
  • In addition to the sales description, but not necessarily next to it is the following information about oil categories:

Extra Virgin Olive Oils at Alimentaria 2016

The Olive Oil School of Valencia will be present at International Fair Alimentaria 2016, and will have the pleasure to present a selection of high quality extra virgin olive oils:

10liveoil

Careful Blend of authoctonous varieties from the Region of Valencia

Las 7 encinas

Arbequina and picual monovarietals awarded internationally

Albea Blanca

Premium collection of 4 monovarietals: cornicabra, hojiblanca, manzanilla and koroneiki

Bucària

Excellent Organic Arbequina EVOO

Fair: Alimentaria – International Food and Drinks Exhibition

Dates: 25th to 28th April 2016

Location: Barcelona, Gran Via Pavilion 3. Mediterranean Foods. Stands E502 and F611

We will be more than happy to receive you in our Stand!!